Ibikinisho byinshi bya plush byahindutse imyambarire, biteza imbere iterambere ryinganda zose. Teddy idubu ni imyambarire yo hambere, yahise ikura mubintu byumuco. Mu myaka ya za 90, nyuma yimyaka 100, ty Warner yaremye Beanie Babies, urukurikirane rwinyamaswa zuzuyemo uduce duto twa plastike. Binyuze mu ngamba zo kwamamaza zo kongera ibyifuzo no gutera inkunga gukusanya, ibi bikinisho byabaye moderi. Amatungo y umusego ni ikindi kirango cyatsinze, gishobora guhunikwa mubikinisho bya plush bivuye mumisego. Ikirangantego cyashyizwe ahagaragara mu 2003 kigurishwa ibikinisho birenga miliyoni 30 kuva 2010 kugeza 2016.
Internet nayo yatanze amahirwe kuburyo bushya bwibikinisho bya plush. Muri 2005, Ganz yashyize ahagaragara ibikinisho bya plush ya Webkinz. Buri gikinisho cya plush gifite "code y'ibanga" itandukanye. Urashobora gusura urubuga rwa interineti rwa Webkinz hamwe na verisiyo yibikinisho kugirango ukine kumurongo. Intsinzi ya Webkinz yatumye hafungurwa ibintu bya digitale hamwe na code, nko gukora ibindi bikinisho bya plush mbere yisi ya interineti ya Disney Penguin hamwe na sitidiyo yubatswe na Bearville. Muri 2013, Disney yashyize ahagaragara urutonde rwayo rwa XXX Disney Tsum Tsum rwibikinisho bya plush bikozwe ukurikije inyuguti ziturutse ahantu hatandukanye rwa Disney. Ahumekewe na porogaramu izwi cyane ku izina rimwe, Tsum tsums yasohotse bwa mbere mu Buyapani hanyuma igera muri Amerika.
Muri iki gihe, urubyiruko rwahindutse imbaraga nshya zo gukoresha. Ibikinisho bya plush nabyo bikurikiza ibyo bakunda kandi bifite umubare munini wimikino yo gukina mugukoresha IP. Yaba iyandikwa rya IP ya kera cyangwa ishusho ikunzwe cyane ya IP ya "net red man man", irashobora gufasha ibikinisho bya plush gutsinda, gukurura amaso yabakiriya bato no gutanga ibihembo kubicuruzwa ubwabo.
1. Igishushanyo mbonera cyahinduwe gikurura umuryango "wonsa injangwe". Ninjangwe ntoya yumunebwe ifite umubyimba, inyama numururumba. Ishusho ya GIF dinamike animasiyo irakunzwe cyane kuri Facebook na twitter. Ibiranga isura nibyiza kandi byukuri, kandi imiterere yimiterere irahinduka. Ukurikije ibiryo biranga, ibicuruzwa bikurikirana mubuzima bwa buri munsi, ibicuruzwa byuruhererekane rwibiribwa nibicuruzwa byuruhererekane rwo hejuru byashyizwe ahagaragara, bikundwa nimiryango "yonsa injangwe". Igihe cyose imiterere nini ishobora kuzuza ibisabwa nibikorwa byurubyiruko bakunda gufotora, bizakoreshwa nurubyiruko gufata amafoto mubihe bitandukanye no kwerekana umwihariko.
2. Fata animasiyo ya animasiyo ya IP nka prototype cyangwa uzamure uburyo bwo gukina umukino. Animation cartoon IP yabaye ubwoko bwingenzi bwa IP bwatoranijwe nabakora ibikinisho bya plush mu myaka yashize, bingana igice kinini cyibikinisho bya IP byemewe. Hishimikijwe amakarito ya IP ya kera, abakora ibikinisho bito bakora gahunda yo gushushanya ya kabiri, ishobora gutuma bagaragaza uburyo butandukanye bwo gushushanya cyangwa uburyo bwo gukina imikino, kunoza ibibazo byibicuruzwa, no gukurura urubyiruko.
3. Kuzamuka kwagasanduku gahumye ninganda zipupe yinyenyeri nabyo byazanye amahirwe mashya yo guteza imbere inganda zikinisha ibikinisho kandi byayoboye imyambarire mishya.
Igihe cyo kohereza: Nzeri-01-2022