Nigute gukinisha ibikinisho bikora ingingo nshya hamwe na IP?

Itsinda rito mugihe gishya ryahindutse imbaraga zabaguzi, kandi ibikinisho bya plush bifite uburyo bwinshi bwo gukina nibyifuzo byabo muri IP. Yaba ari ukongera gukora IP ya kera cyangwa ishusho ya "Internet Red" ishusho ya IP ikunzwe cyane, irashobora gufasha gukinisha ibikinisho bikurura neza abakiriya bato kandi bikazana ibihembo kubicuruzwa ubwabyo.

Imibare ya platform ya Tmall mu gice cya mbere cyuyu mwaka yerekana ko igurishwa ryibicuruzwa by’imyenda ya plush byiyongereyeho 3,7% umwaka ushize, naho ibicuruzwa byiyongereyeho 7.8% umwaka ushize. Inyuma yo kwiyongera kwinshi nigiciro, IP yemewe yagize uruhare runini.

Cartoon animasiyo IP yamye ari ubwoko bwingenzi bwa IP bukoreshwa nabakora ibikinisho bya plush, bibara igice kinini mubikinisho bya IP byemewe. Hishimikijwe animasiyo ya animasiyo ya IP, abakora ibikinisho bakora igishushanyo cya kabiri, gishobora gutuma bagaragaza uburyo bwihariye cyangwa uburyo bwo gukina, kuzamura inyungu zibicuruzwa, no gukurura ibitekerezo byitsinda rito.

1. Disney ibitoki byuruhererekane plush figurines pendants: uruhare rwimibereho

Nigute gukinisha ibikinisho bikora ingingo nshya hamwe na IP (1) Nigute gukinisha ibikinisho bikora ingingo nshya hamwe na IP (1)

Porotype yuruhererekane rwibitoki plush doll pendant ikomoka kumashusho atatu ya karato ya kera: Disney Stitch, Chicharito na Goofy. Igishushanyo cyacyo gishya kiri mu guhuza amashusho yikarito nigitoki, bisobanura "gushaka inshuti" kandi bikwiranye nabantu basabana bakundwa nurubyiruko.

Mubyongeyeho, buri shusho yikarito ifite imiterere nuburyo bwo gukina. Kurugero, Stitch yambara ibirahuri bitukura, yegamiye ku bitoki, kandi imibare ya Goofy irashobora gukurwa mu makoti y'ibitoki, bigaha urubyiruko rukunda kwiharira umudendezo wo gukina.

2. Ogier x Disney strawberry idubu: ongeramo uburyohe bwa strawberry "gufata" umutima wumukobwa

Nigute gukinisha ibikinisho bikora ingingo nshya hamwe na IP (2)

Nubwo idubu ya strawberry ari ishusho itari nziza mu nkuru y’igikinisho cya Disney, igishushanyo mbonera cy’imyenda ya plush hamwe na cream strawberry flavour cyatumye ishusho yacyo iba icyatsi kandi cyiza, bituma abakinnyi bishimira ibyerekezo byinshi, gukorakora no kuryoha, bikundwa cyane nabakobwa bakiri bato. . Bimaze gutangizwa, idubu ya strawberry yahindutse ikintu gishyushye kumurongo wa e-ubucuruzi butandukanye.

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Nigute gukinisha ibikinisho bikora ingingo nshya hamwe na IP (3)

Peppa Ingurube imaze kumenyekana mu Bushinwa, inkomoko zitandukanye zagaragaye nyuma yazo. Iyi "style yubushinwa" Peppa Pig plush igikinisho kigarura cyane ishusho yikarito muri animasiyo. Iyo wongeyeho ibintu byabashinwa muburyo bwimyambarire, bihuza nuburyo bugezweho "Ubushinwa-Igikoni" kandi byoroshye gutera amarangamutima mu rubyiruko.

4. Haoqile Hugkis x Leyitong plush doll agasanduku gahumye, kuzana uburambe bushya bwo kwishimisha

Nigute gukinisha ibikinisho bikora ingingo nshya hamwe na IP (4)

LOONEY TUNES nimwe murukurikirane rwambere rwa karato yatangijwe na Warner. Ifite inyuguti nyinshi, kandi imiterere yayo ikunda kuzana umunezero kubumva. Nibintu bisanzwe byibukwa mubana byabantu benshi. Igicuruzwa gishya cya Haoqile HUGKIS Leyitong gikoresha uburyo bwo gukina impumyi zizwi cyane kurubu. Ifata ibanga ryuzuye kandi ryuzuye indangamuntu. Igipupe gikozwe muri kristu ya super super yoroshye, yoroshye kandi yoroshye muri rusange. Igipupe cyose gifite ibikoresho bya magneti, byoroshye kwerekana, bigatuma ibikinisho bya plush gakondo bimenyekana.


Igihe cyo kohereza: Ukwakira-19-2022

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