Isesengura ryamarushanwa hamwe numugabane wisoko ryinganda zubushinwa muri 2022

1. Irushanwa ryo Gukwirakwiza Ibikinisho by'Ubushinwa Ikiganiro: Kumenyekanisha Kumurongo birazwi, kandi Tiktok Yabaye Nyampinga wo Kwishura kuri Platract Kugurisha ibikinisho. Dukurikije amakuru y'impapuro 2021 yerekeye iterambere ry'igikinisho cy'Ubushinwa n'inganda z'ibicuruzwa by'Ubushinwa, Tiktok yagize uruhare rwa 32.9% by'isoko ku rubuga rwa interineti mu rubuga rw'ibikinisho, urutonde rwigihe gito. Jd.com na Taobao bashyizwe ku mwanya wa kabiri na gatatu.

2. Igipimo cyubwoko bwo kugurisha igikinisho mu Bushinwa: Kubaka ibikinisho byagurishijwe cyane, kubara birenga. Uruganda rwera 2020, kubaka ibikinisho bizwi cyane, bibazwa 16.2%, bikurikirwa n'ibikinisho by'imyenda, ibaruramari 14.9%, n'igipupe cya mini, ibaruramari ryo mu 12.6%.

3. Mu gice cya mbere cya 2021, igipimo cyo gukura cyo kugurisha ibicuruzwa bya Tmall byari ibyambere.Nodays, ibikinisho byambere, ibikinisho byambere, ibikinisho ntibikiri byihariye kubana. Hamwe no kuzamuka kwikinira mu Bushinwa, abantu benshi kandi benshi batangira kuba abaguzi bakomeye bakina. Nuburyo bwimyambarire, agasanduku kwum'impumyi ukundwa cyane nurubyiruko. Mu gice cya mbere cya 2021, kugurisha udusanduku twimpumyi mu bikinisho nyamukuru kuri platifomu ya TMOLL byongereye vuba, kugera kuri 62.5%.

4. Gukwirakwiza ibiciro byagurishijwe mu maduka y'ishami ry'Ubushinwa Iya kabiri ni ibikinisho biri munsi ya 100 na hagati ya 100-199. Icyuho cyo kugurisha hagati yibi byiciro byombi ntabwo ari binini.

Kuri Sum, Kubaho Kubaho byabaye umuyoboro wingenzi mugucuruza ibikinisho, hamwe na Tratform ya Tiktok ifata iyambere mugihe cyo kuba. Muri 2020, kugurisha ibicuruzwa byahagaritswe bibarwa byinshi, muri ibyo kumuryango byahindutse ikirango kizwi cyane kandi gikomeza guhatanira hejuru ugereranije nabanywanyi. Duhereye kubiciro byibicuruzwa, abaguzi barushaho gushyira mu gaciro mugukoresha ibicuruzwa bikinisha, nibicuruzwa biri munsi ya 300-yuan kuri benshi. Mu gice cya mbere cya 2021, agasanduku k'ibihuru bihumye byabaye icyiciro cyo gukinisha vuba cya TMOLDST, kandi iterambere ryibicuruzwa bihumye byakomeje. Hamwe no kwitabira imishinga idakinishwa nka KFC kandi, biteganijwe ko amarushanwa yimiterere yisanduku yimpumyi ibikinisho byo gusamba bizakomeza guhinduka.