1. Uburyo bwo guhatanira uburyo bwo kugurisha ibikinisho by’Ubushinwa imbuga nkoranyambaga: gutambuka kuri interineti biramenyekana, kandi Tiktok yabaye nyampinga wo kugurisha ibikinisho ku mbuga za interineti. Kuva mu 2020, gutangaza imbonankubone byabaye imwe mu nzira zingenzi zo kugurisha ibicuruzwa, harimo kugurisha ibikinisho.Dukurikije imibare y’impapuro zera 2021 zivuga ku iterambere ry’inganda zikinishwa n’ibikinisho by’Ubushinwa, Tiktok yatwaye 32.9% by’isoko ku rubuga rwa interineti rwo kugurisha ibikinisho, biza ku mwanya wa mbere by'agateganyo.Jd.com na Taobao bashyizwe kumwanya wa kabiri nuwa gatatu.
2. Umubare wubwoko bwigurisha ryibikinisho mubushinwa: kubaka ibikinisho byo guhagarika nibyo bigurishwa cyane, bingana na 16% .Nkurikije imibare yubushakashatsi bwakozwe nimpapuro zera 2021 zivuga ku iterambere ry’ibikinisho by’Ubushinwa n’inganda zikomoka ku bana n’abana, muri 2020, ibikinisho byo guhagarika kubaka nibyo byakunzwe cyane, bingana na 16.2%, bikurikirwa nudukinisho twimyenda ya plush, bingana na 14.9%, nudupupe twibipupe nudupupe duto, bingana na 12,6%.
3. Mu gice cya mbere cya 2021, umuvuduko wubwiyongere bwibicuruzwa byibikinisho bya tmall byari ibya mbere. Muri iki gihe, ibikinisho ntibikiri abana gusa.Hamwe no kuzamuka kwimikino igezweho mubushinwa, abantu benshi kandi benshi batangira kuba abaguzi nyamukuru b'imikino igezweho.Nubwoko bwimyambarire, agasanduku gahumye gakundwa cyane nurubyiruko.Igice cya mbere cya 2021, kugurisha udusanduku duhumye mubikinisho nyamukuru kuri tmall platform byiyongereye cyane, bigera kuri 62.5%.
4. Ikwirakwizwa ryibiciro byo kugurisha ibikinisho mububiko bw’ishami ry’Ubushinwa: Ibikinisho biri munsi y’amafaranga 300 byiganje. Uhereye ku giciro cy’ibikinisho, ibikinisho biri hagati y’amafaranga 200-299 mu muyoboro w’ibiro by’ishami nicyo cyiciro kizwi cyane ku baguzi, bangana na 22%.Iya kabiri ni ibikinisho biri munsi yu 100 no hagati ya 100-199.Ikinyuranyo cyo kugurisha hagati yibi byiciro byombi ntabwo kinini.
Muri make, gutangaza imbonankubone byahindutse umuyoboro wingenzi wo kugurisha ibikinisho, hamwe na Tiktok platform ifata iyambere mugihe gito.Muri 2020, igurishwa ryibicuruzwa byahagaritswe byagize uruhare runini, muri byo LEGO yabaye ikirango cyamamaye kandi ikomeza guhangana cyane ugereranije nabanywanyi.Urebye ibiciro byibicuruzwa, abaguzi barushijeho gushyira mu gaciro mukoresha ibicuruzwa bikinishwa, hamwe nibicuruzwa biri munsi ya 300-yuuu ni benshi.Mu gice cya mbere cya 2021, ibikinisho byimpumyi byahindutse icyiciro gikinisha cyihuta cyane cya tmall, kandi iterambere ryibicuruzwa byimpumyi byarakomeje.Hamwe n’uruhare rw’ibigo bidakinisha nka KFC kandi, biteganijwe ko uburyo bwo guhatanira ibikinisho byimpumyi bizakomeza guhinduka.
Igihe cyoherejwe: Nyakanga-26-2022